We believe that every business should have this chance. With this WHY firmly in our mind the challenge then became for us how to deliver on this purpose in a hugely changed and restricted marketplace.

We changed our connection approach by hosting informative and helpful Webinars which were extremely well received and a welcome break for businesses from lockdown boredom.

But crucially we looked at how else we could deliver our expertise and experience to be accessed and utilised by SME’s whenever they need it, without the need to meet with us in person. From this thinking was born The Box Academy (you can click here to access it). This platform provides personalised advice, support and fabulous courses and business tools from the Tinderbox team of experts, all available online for a small membership fee.

The point here is that if we had merely focused on what we do and how we do it, we would have been well and truly stumped. As our face-to-face consulting business grows once again, we now have another ‘string to our bow’ in The Box Academy which also delivers on our WHY – providing a double helping of support for our valued clients to make them successful or more successful.

Without a clear WHY we may not have come through but by knowing it and focusing on it we found that it steered us through the toughest of times and on to much better times as a result.

2023 will be tough for many, many businesses but if you know your WHY, your purpose, you will have a great asset to ensure that you get through. To quote Shakespeare’s Lady Macbeth, in response to the question ‘’What if we fail?’’

‘‘We fail. But screw your courage to the sticking place and we’ll not fail.’’

Make your WHY your ‘sticking place’ and you will have every chance of success!!