‘50% of what I spend on Marketing is wasted – trouble is I don’t know what 50%’
We cut through much of the ‘noise’ around marketing and get to understanding exactly what it is you want your business to achieve, who you are trying to attract as customers and then determine the most effective route to get to them. We ensure that:-
- The appropriate Marketing Plan is devised
- The effects of the plan are measurable and reportable
- The target audience is reached in the most effective and cost efficient way
- The plan is constantly tested and measured against quantifiable results
Recent developments in Social Media has seen a new focus on busineses having a presence on the main sites such as Twitter, Facebook, LinkedIn and more – ‘if we’re not on it we are missing out – aren’t we?’
Our experts in Social Media and Digital Marketing will assess your business and target market and provide real practical advice on how these modern tools may be appropriate for your business, including:
- How they could fit into your overall marketing plan
- Costs, budgets and the effects on your spend in more traditonal areas
- How to test, measure and assess your overall marketing mix
Henry Ford's quote at the top of this page says it all – many businesses simply do not know what part of their Marketing spend is productive and therefore delivers for the business. We seek to assist you in minimising the potential "waste" involved in your marketing programme.
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